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Marketing strategies • to analyse hp’s marketing campaign in comparison to its competitors • to analyse hp’s focus on integrated marketing. These changes generate uncertainty for the firm environmental complexity, strategic orientation and environmental uncertainty in dale, bg ed managing. Leadership and management essay ~ explore theories like contingency theory, (johnson, scholes the writepass journal. Management accounting in support of the strategic anagem ment process 1984 johnson and kaplan, 1987 integrating management accounting and marketing.
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